Lara was born in Brazil, in an artistic background family. Her mom was a fashion designer by intuition and her father a prominent architect. She graduated in Architecture and Urban Design in São Paulo, Brazil and got a master degree in Sustainable Design at the Architectural Association Graduate School in London, UK. Lara also attended 2 years of a Public Health PhD programme at the University of Sao Paulo.
In 2007 Lara went back to Santiago de Chile where she had already lived and worked at the United Nations economic think tank. There, she explored briefly the wine industry by working in a very renowned and local winery boutique.
Her shoe design career was conceived when she read in a magazine: “Hand made shoes”. Instantly she recognized her true vocation.
In 2008, Lara flew to Buenos Aires, Argentina to learn the shoe making crafts, through her own designs.
Presently Lara lives between Chile and Brazil where she runs her label.
D.frent designs pursue to be timeless and therefore our shoes are objects with a great design value rather than a too ephimeral fast fashion concept.
We produce a small collection for each season. Its value is based on three traits: quality, comfort and exclusivity, which surpass in importance of purely aesthetic attributes.
D.frent shoes are made in small scale by talented craftsmen of one of the most reputable hand-made shoe industries in São Paulo, Brasil. Their skills are crucial for our label since we are dealing with refined objects, full of complexities and details. However, these caracteristics are just completed in ones feet, where each pair of D.frent become a singular object .